There could be a lot of reasons why you have to start your Commuter Program. It could be a hair brained idea from the CEO (that never happens), a new law or employee complaints about parking. While the reasons for starting could be different, everyone’s commuter program has a Day One.
It could be one item or everything below. Every organization’s program is different.
Don’t limit the number of places you share it. Here are all the places to consider. Meet employee where they expect to find information. Don’t wait for them to come to you.
You should seriously consider a launch event, like table in the lobby or break room announcing the program. The key to this step is continued outreach and updates to your program to meet the material fresh and relevant.
MARTA offers employer and discount programs for employees. They have a pretty good package to take and implement. Administering can be a little effort, but we can help with that. This can save your existing MARTA riders and as well as entice new riders. Something else is making all your MARTA commuters aware of each other. Build some camaraderie. Let them share success stories. Have them offer ideas for sharing information too.
Whether you have a formal carpool program or not, one idea to get folks talking about the commuter program is offering preferred parking spaces for carpool participants. Here’s a link to how folks in the D.C. area launch their carpool initiatives.
Within the next couple of years, this will be in every company lobby and break room in Atlanta. If you knew about your commute options before you got on your road, how likely would you be to adapt or adjust. If traffic was already bad, perhaps you might stick around the office and finish a few more tasks.
The best way to improve your commuter program is to understand employee’s perspectives. A quick, three question survey every quarter will do the trick. The key is to ask the same questions to track improvements and observe changes.
These five steps are a great and common way to get started. At OneCommute we’ve had a lot of success and experience implementing these solutions.
Need to brainstorm ideas, talk about employee outreach, hear about successful launches or want some help or implementing your program drop us a note at firstname.lastname@example.org