How TDM Programs Can Manage More, Report Faster, and Prove Their Impact
Every TDM program lives with the same quiet pressure. Congestion keeps climbing, commute patterns keep shifting, and the funders, boards, and federal partners paying for the work keep asking the same question: what is your program achieving, and can you prove it? Reducing drive-alone trips is the mission. Proving it is the challenge.
What it looks like when a TDM program has the right platform
The email arrives at 8:47 a.m. The region’s transportation policy board needs VMT reduction data and employer participation figures ahead of their quarterly review. The federal programming cycle tied to the region’s transportation improvement program requires documented commute impact data to support continued TDM funding.
The coordinator opens OneCommute, which is built on Salesforce, the world’s leading CRM platform, and navigates to the Mobility Analytics dashboard. VMT reduction, mode split, and employer participation data are all live, updated automatically as her team has worked throughout the quarter. She runs the quarterly report. The data exports directly formatted for state and federal reporting requirements, and she sends it that afternoon.
With the report handled, she turns to outreach. OneCommute’s Commuter Relationship Management platform surfaces her full employer portfolio, with every organization, every contact, and every campaign automatically tracked and organized. The built-in marketing automation tools let her launch a targeted employer email campaign, pulling from a library of templates designed specifically for TDM programs. Engagement metrics come back in real time so she can see exactly what is working.
That evening, a commuter in the program has a family emergency and needs to get home right away. She carpooled in that morning, so her car isn’t there. She uses the Guaranteed Ride Home benefit, requesting a Lyft through the OneCommute mobile app. The trip connects directly to Lyft through OneCommute’s integration. Eligibility is confirmed automatically. The reimbursement is processed without anyone on the team touching a receipt. The commuter gets home. The program delivers on its promise. And nobody spent an hour reconciling paperwork.
This is what a TDM program looks like when the systems work.
OneCommute’s work with the City of Cambridge, Massachusetts, a compliance-based PTDM Ordinance program, produced results published in the 2025 ACT Global TDM Impact Report. Cambridge’s drive-alone share dropped from 32% to 30%, a shift the City estimates equals approximately 270,000 fewer vehicle trips per year, with 82 of 82 regulated properties submitting complete annual reports.
270,000 fewer vehicle trips per year
5,000 fewer trips every week
82 of 82 properties reporting complete
“Clear policy, standardized reporting, and performance tracking working together to transform PTDM requirements into actionable insights and measurable transportation outcomes.”
2025 ACT Global TDM Impact Report, p. 33
Your program deserves the same advantage
Congestion is not going away on its own. Roads keep filling, commute patterns keep shifting, and the boards, agencies, and federal partners funding TDM work are going to keep asking the same question: what is your program achieving, and can you prove it? OneCommute gives TDM teams the platform to answer that question quickly, confidently, and with data that holds up in any room.
See what the story above looks like for your program. We’ll show you exactly what you want to see, whether that’s the Mobility Analytics dashboard, the Salesforce-based CRM, the marketing automation tools, or the Guaranteed Ride Home integration. Book a demo at onecommute.com.
See what OneCommute looks like for your program.
Sources
[1] Association for Commuter Transportation. (2025). 2025 Global TDM Impact Report, p. 33. actweb.org/global-tdm-impact-report
[2] City of Cambridge Community Development Department. (2025). 2024 TDM Program Report. cambridgema.gov/cdd/transportation/ptdm
