If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it, Albert Einstein said.
Those were wise words, but from what I have observed, most organizations dont heed them when tackling innovation projects. Indeed, when developing new products, processes, or even businesses, most companies arent sufficiently rigorous in defining the problems theyre attempting to solve and articulating why those issues are important. Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation. More Info